Sometimes called "mass" or "bulk" mailing, direct mail has proven to be one of the most cost-effective forms of advertising ever invented. While cost per impression is typically higher than with other marketing methods, the beauty of direct mail is its abiltiy to target customers and prospects and avoid wasting precious funds. In the end, it's "cost per results" that matter, and that's where direct mail shines.
Navigating the complex world of USPS mailing regulations is not for the faint of heart, but at Cedar Printing we've become direct mail experts through years of experience. Just supply us with your database in any common format (such as Excel or .csv) and we'll do the rest, including checking your list for address errors and making corrections when possible, sorting your list to obtain maximum postal discounts, addressing your mailers using high-quality equipment for a professional look, and delivering your mail to the USPS with all required paperwork.
Standard Presort mailings achieve low postage rates, often less than half the cost for First Class mail. We do a lot of First Class mailings as well, saving our customers from the laborious tasks of inserting, sealing and stamping large mailings. However we process your mail, you can be assured we will get you the lowest rates available.
Saturation Mailings (EDDM)
The postal service has recently made it possible, using a new service called EDDM, to send mailings to all homes (and, optionally, businesses) within any carrier route or group of routes. This means that a restaurant, repair shop, retail store or any company that would like to promote its products and services to its neighbors can now do so easily and ecomically.
As with all bulk mailings, there are rules and regulations that must be followed, but we at Cedar Printing are experienced and knowledgeable, and we'll take care of all the details. You don't even need a mailing list; mailers are addressed to Postal Customer and delivered to all addresses in the carrier routes you specify. Well generate a list of routes from which you may choose, based on your location and objectives. Of course, we'll also print your promotional materials, economically and with top quality methods and materials.