Digital printing has many benefits, but perhaps the most exciting is the ability to vary information from one print to the next, known as variable data printing or VDP.



VDP can be as simple as personalizing a batch of letters or postcards to specific people using their names and addresses, or as complex as switching graphics and transactional data based on the characteristics of records within a database or mailing list.



The main advantage of VDP over generic printing is a much higher rate of reading and retention. After all, we're more likely to read and remember something addressed specifically to us, especially if it contains personalized information that pertains to the offer being made.



If variable data printing sounds like a good fit for you, contact us and a knowledgeable print consultant will get in touch right away.